BRING | Catalysts of Culture

We are BRING agency,

the Catalysts of Culture.

Part of the Universal Music Group.

Born from the world’s biggest music company, we’re unmatched in creating & marketing the planet's most influential artists... after all, we’ve been doing so for 100+ years. By leveraging Universal Music’s world-class tools, we create Cultural Capital for Australian brands, turning fan love into brand love. We do it by harnessing unparalleled streaming data & bold creative strategy. We then amplify leveraging a deep understanding of how music fans engage with media.

What we offer.

We create bespoke solutions for brands to build their Cultural Capital. Nothing is impossible, we get excited by pushing boundaries and offering brands original solutions.

Brand Music Platforms & Strategy.

Music Campaigns.

Brand Experiences.

Live Music Events.

Music Video Creation & Integration.

Branded Content.

Ambassadors & Influencers.

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Product Creation & Merch.

How we do it.

Marketing the world’s biggest artists requires tools, data and a century of know how. We have developed the same strategies for brands chasing similar cultural & consumer relevance.

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Sonic Branding.

Media & Partnerships.

Sync & Sync+.

+

Plus so

much more...

New

Launching a brand by creating an anthem for the lockdown era.

Klarna.

Role: Strategy / Creative / Talent / Media / Production

Watch the music video

Uncovering artists like never before during the new normal.

OPPO.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Challenging Spotify fans to play by their own rules.

Powerball.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Giving the future of Aussie music their time to shine.

Wrigley's Extra.

Role: Insights / Creative / Talent / Production

Watch the case study

A music platform rewarding those brave enough to drop everything.

KFC.

Role: Strategy / Creative / Talent / Production

Watch the content

Backing Australian music to the sum of $1,000,000.

American Express.

Role: Strategy / Creative / Talent / Production

Watch the case study

Creating the world's first user generated lyric video.

Adobe.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Showcasing the names of tomorrow by stripping them to their core ingredients.

Jack Daniels.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Our Research.

The Feed.

Normally parody videos don’t do it for me. But this lockdown parody is… really, actually funny?

Shoes to Shine

Pedestrian / July 09

Prepare To Feel Seen By This Lockdown Parody Ft. Aussie Musos.

Universal Music & Lego announce exclusive global partnership launching 2021.

Shoes to Shine

Variety / April 26

Universal Music Group and Lego Unveil Exclusive Global Partnership.

Universal Music will release a global study to offer brands tangible lessons from culture.

Shoes to Shine

Industry Observer / Sep 17

BRING's Cultural Capital panel teaches brands lessons from culture.

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The first of three live streamed gigs from home shot on the new Oppo Find X Pro.

Shoes to Shine

Newcastle Live / May 21

Live Vera Blue acoustic set kicks off Oppo's Under the Covers series.

In the third of KFC's Bucket Why Not? gigs, Aussie legend Illy will take the stage.

Shoes to Shine

Pedestrian / Nov 11

Stay Calm, But Illy Is Playing A 100% Free Secret Gig In Brissy This Weekend.

Griff on the process behind creating a user-generated lyric video.

Shoes to Shine

B&T / June 17

Our Creative Director joins The Presets at 2019

Adobe Symposium.

After weeks of fans voting, DZ Deathrays pick Run to Paradise as the winning cover track.

Shoes to Shine

Hysteria Mag / April 18

And the winner is... DZ Deathrays select Powerballad winner.

The record-breaking campaign was awarded a Gold Spike in the Music category.

Shoes to Shine

Campaign Brief / Sep 27

Extra Support Acts takes gold at the 2019 Spikes

Asia Awards.

Our Lyrical Masters campaign comes to a close with the release of 'Tools Down'.

Shoes to Shine

Campaign Brief / May 17

The Presets release user generated music video

via BRING.

Work from around the globe.

With 60+ offices around the world, BRING is part of the planet's biggest music & brands network. Here is just some of the work recently created.

The Weeknd

Mercedes

Pop sensation The Weeknd partnered with Mercedes in serious style to unleash their new electric SUV range.

Watch the video

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Taylor Swift Lenovo

To launch her new album, 'Lover' we created a launch event in the City of Love, Paris that allowed fans to share messages on stage.

Watch the video

The Cultural

Capital Report

Find out the tactics and strategies employed by some of the worlds fastest growing cultural icons, ultoimately showcasing how your brand can build Cultural Capital.