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We are BRING agency,

the Catalysts of Culture.

Part of the Universal Music Group.

Born from the world’s biggest music company, we’re unmatched in creating & marketing the planet's most influential artists... after all, we’ve been doing so for 100+ years. By leveraging Universal Music’s world-class tools, we create Cultural Capital for Australian brands, turning fan love into brand love. We do it by harnessing unparalleled streaming data & bold creative strategy. We then amplify leveraging a deep understanding of how music fans engage with media.


What we offer.

We create bespoke solutions for brands to build their Cultural Capital. Nothing is impossible, we get excited by pushing boundaries and offering brands original solutions.


Brand Music Platforms & Strategy.


Music Campaigns.


Brand Experiences.


Live Music Events.


Music Video Creation & Integration.


Branded Content.


Ambassadors & Influencers.


Product Creation & Merch.

How we do it.

Marketing the world’s biggest artists requires tools, data and a century of know how. We have developed the same strategies for brands chasing similar cultural & consumer relevance. 

  • Insights & Data

    Real time streaming data, social listening tools & internal research to deeply understand music fans and how they engage with media.

  • Strategy & Consultancy

    Campaign planning, consumer research & insights and brand cultural strategy workshops.

  • Creative

    Bespoke creative ideas for brand campaigns and platforms that challenge expectation and connect to culture. 

  • Talent

    Finding the biggest and most relevant names to bring ideas to life, matched with consumer streaming data and proprietary company tools.

  • Media & Amplication

    Social amplification through artists channels, media partnerships & brand safe media buying.

F1 sonic branding.jpg

Sonic Branding.


Media & Partnerships.


Sync & Sync+.


Plus so

much more...


Creating the 'Koolest' music & gaming collaboration


Role: Strategy / Creative / Talent / Media


Launching a brand by creating an anthem for the lockdown era.


Role: Strategy / Creative / Talent / Media / Production

Uncovering artists like never before during the new normal. 


Role: Strategy / Creative / Talent / Media / Production

Challenging Spotify fans to play by their own rules.


Role: Strategy / Creative / Talent / Media / Production

Giving the future of Aussie music their time to shine.

Wrigley's Extra.

Role: Insights / Creative / Talent / Production

A music platform rewarding those brave enough to drop everything.


Role: Strategy / Creative / Talent / Production

Backing Australian music to the sum of $1,000,000.

American Express.

Role: Strategy / Creative / Talent / Production

Creating the world's first user generated lyric video.


Role: Strategy / Creative / Talent / Media / Production

Showcasing the names of tomorrow by stripping them to their core ingredients.

Jack Daniels.

Role: Strategy / Creative / Talent / Media / Production

The Feed.

BENEE features The Sims in new music video via BRING

Rising music artist BENEE has collaborated with EA and Maxis, the studio behind the popular video game franchise The Sims.

Prepare To Feel Seen By This Lockdown Parody Ft. Aussie Musos.

Normally parody videos don’t do it for me. But this lockdown parody is… really, actually funny?

Universal Music Group and Lego Unveil Exclusive Global Partnership.

Universal Music & Lego announce exclusive global partnership launching 2021.

Havas, One Green Bean & BRING partner to elevate Australian artists

BRING utilise its connections with music artists to deliver new campaign opportunities for the agencies’ respective clients.

Live Vera Blue acoustic set kicks off Oppo's Under the Covers series.

The first of three live streamed gigs from home shot on the new Oppo Find X Pro.

Stay Calm, But Illy Is Playing A 100% Free Secret Gig In Brissy This Weekend.

In the third of KFC's Bucket Why Not? gigs, Aussie legend Illy will take the stage.

$1 Million To Be Injected Into Australian Music Through New Fund

The teams behind Isol-Aid, Dinosaur City Records and more have already received funding.

And the winner is... DZ Deathrays select Powerballad winner.

After weeks of fans voting, DZ Deathrays pick Run to Paradise as the winning cover track.

Extra Support Acts takes gold at the 2019 Spikes

Asia Awards.

The record-breaking campaign was awarded a Gold Spike in the Music category.

Work from around the globe.

With 60+ offices around the world, BRING is part of the planet's biggest music & brands network. Here is just some of the work recently created.


The Weeknd


Pop sensation The Weeknd partnered with Mercedes in serious style to unleash their new electric SUV range.


Taylor Swift Lenovo

To launch her new album, 'Lover' we created a launch event in the City of Love, Paris that allowed fans to share messages on stage.


Our Research.


The Cultural

Capital Report

Find out the tactics and strategies employed by some of the worlds fastest growing cultural icons, ultoimately showcasing how your brand can build Cultural Capital.


Get in touch.

Get Social.

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Find us in real life.


Level 5, 150 William St


NSW, 2011

Drop us a line.

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