BRING | Catalysts of Culture

We are BRING agency,

the Catalysts of Culture.

Part of the Universal Music Group.

Born from the world’s biggest music company, we’re unmatched in creating & marketing the planet's most influential artists... after all, we’ve been doing so for 100+ years. By leveraging Universal Music’s world-class tools, we create Cultural Capital for Australian brands, turning fan love into brand love. We do it by harnessing unparalleled streaming data & bold creative strategy. We then amplify leveraging a deep understanding of how music fans engage with media.

What we offer.

We create bespoke solutions for brands to build their Cultural Capital. Nothing is impossible, we get excited by pushing boundaries and offering brands original solutions.

Brand Music Platforms & Strategy.

Music Campaigns.

Brand Experiences.

Live Music Events.

Music Video Creation & Integration.

Branded Content.

Ambassadors & Influencers.

what-elton-john-net-worth-details-elton-

Product Creation & Merch.

How we do it.

Marketing the world’s biggest artists requires tools, data and a century of know how. We have developed the same strategies for brands chasing similar cultural & consumer relevance.

Insights & Data
Real time streaming data, social listening tools & internal research to deeply understand music fans and how they engage with media.
Strategy & Consultancy
Campaign planning, consumer research & insights and brand cultural strategy workshops.
Creative
Bespoke creative ideas for brand campaigns and platforms that challenge expectation and connect to culture.
Talent
Finding the biggest and most relevant names to bring ideas to life, matched with consumer streaming data and proprietary company tools.
Media & Amplication
Social amplification through artists channels, media partnerships & brand safe media buying.

Sonic Branding.

Media & Partnerships.

Sync & Sync+.

+

Plus so

much more...

Get in touch

Creating the 'Koolest' music & gaming collaboration

EA.

Role: Strategy / Creative / Talent / Media

Watch the video

New

Launching a brand by creating an anthem for the lockdown era.

Klarna.

Role: Strategy / Creative / Talent / Media / Production

Watch the music video

Uncovering artists like never before during the new normal.

OPPO.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Challenging Spotify fans to play by their own rules.

Powerball.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Giving the future of Aussie music their time to shine.

Wrigley's Extra.

Role: Insights / Creative / Talent / Production

Watch the case study

A music platform rewarding those brave enough to drop everything.

KFC.

Role: Strategy / Creative / Talent / Production

Watch the content

Backing Australian music to the sum of $1,000,000.

American Express.

Role: Strategy / Creative / Talent / Production

Watch the case study

Creating the world's first user generated lyric video.

Adobe.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

Showcasing the names of tomorrow by stripping them to their core ingredients.

Jack Daniels.

Role: Strategy / Creative / Talent / Media / Production

Watch the content

The Feed.

BENEE features The Sims in new music video via BRING

Rising music artist BENEE has collaborated with EA and Maxis, the studio behind the popular video game franchise The Sims.

B&T / Nov 16

Prepare To Feel Seen By This Lockdown Parody Ft. Aussie Musos.

Normally parody videos don’t do it for me. But this lockdown parody is… really, actually funny?

Pedestrian / July 09

Universal Music Group and Lego Unveil Exclusive Global Partnership.

Universal Music & Lego announce exclusive global partnership launching 2021.

Variety / April 26

Vivendi-Village-PR-Shot-November-2020-15

Havas, One Green Bean & BRING partner to elevate Australian artists

BRING utilise its connections with music artists to deliver new campaign opportunities for the agencies’ respective clients.

Mumbrella / Nov 13

157445_image_98199380_120932789613646_67

Live Vera Blue acoustic set kicks off Oppo's Under the Covers series.

The first of three live streamed gigs from home shot on the new Oppo Find X Pro.

Newcastle Live / May 21

Stay Calm, But Illy Is Playing A 100% Free Secret Gig In Brissy This Weekend.

In the third of KFC's Bucket Why Not? gigs, Aussie legend Illy will take the stage.

Pedestrian / Nov 11

$1 Million To Be Injected Into Australian Music Through New Fund

The teams behind Isol-Aid, Dinosaur City Records and more have already received funding.

The Music / August 06

And the winner is... DZ Deathrays select Powerballad winner.

After weeks of fans voting, DZ Deathrays pick Run to Paradise as the winning cover track.

Hysteria Mag / April 18

Asia Awards.

The record-breaking campaign was awarded a Gold Spike in the Music category.

Campaign Brief / Sep 27

Work from around the globe.

With 60+ offices around the world, BRING is part of the planet's biggest music & brands network. Here is just some of the work recently created.

The Weeknd

Mercedes

Pop sensation The Weeknd partnered with Mercedes in serious style to unleash their new electric SUV range.

Watch the video

Taylor-Swift-lover-album-cover-crop-1000

Taylor Swift Lenovo

To launch her new album, 'Lover' we created a launch event in the City of Love, Paris that allowed fans to share messages on stage.

Watch the video

Our Research.

The Cultural

Capital Report

Find out the tactics and strategies employed by some of the worlds fastest growing cultural icons, ultoimately showcasing how your brand can build Cultural Capital.

Request a copy

We are BRING agency,

the Catalysts of Culture.

What we offer.

We create bespoke solutions for brands to build their Cultural Capital. Nothing is impossible, we get excited by pushing boundaries and offering brands original solutions.

Brand Music Platforms & Strategy.

Music Campaigns.

Brand Experiences.

Live Music Events.

Music Video Creation & Integration.

Branded Content.

Ambassadors & Influencers.

Product Creation & Merch.

How we do it.

Marketing the world’s biggest artists requires tools, data and a century of know how. We have developed the same strategies for brands chasing similar cultural & consumer relevance.

Insights & Data

Strategy & Consultancy

Creative

Talent

Media & Amplication

Sonic Branding.

Media & Partnerships.

Sync & Sync+.

+

Plus so

much more...

Creating the 'Koolest' music & gaming collaboration

EA.

New

Launching a brand by creating an anthem for the lockdown era.

Klarna.

Uncovering artists like never before during the new normal.

OPPO.

Challenging Spotify fans to play by their own rules.

Powerball.

Giving the future of Aussie music their time to shine.

Wrigley's Extra.

A music platform rewarding those brave enough to drop everything.

KFC.

Backing Australian music to the sum of $1,000,000.

American Express.

Creating the world's first user generated lyric video.

Adobe.

Showcasing the names of tomorrow by stripping them to their core ingredients.

Jack Daniels.

The Feed.

BENEE features The Sims in new music video via BRING

Prepare To Feel Seen By This Lockdown Parody Ft. Aussie Musos.

Universal Music Group and Lego Unveil Exclusive Global Partnership.

Havas, One Green Bean & BRING partner to elevate Australian artists

Live Vera Blue acoustic set kicks off Oppo's Under the Covers series.

Stay Calm, But Illy Is Playing A 100% Free Secret Gig In Brissy This Weekend.

$1 Million To Be Injected Into Australian Music Through New Fund

And the winner is... DZ Deathrays select Powerballad winner.

Extra Support Acts takes gold at the 2019 Spikes

Asia Awards.

Work from around the globe.

With 60+ offices around the world, BRING is part of the planet's biggest music & brands network. Here is just some of the work recently created.

Our Research.