We are BRING agency,
the Catalysts of Culture.
Part of the Universal Music Group.

Born from the world’s biggest music company, we’re unmatched in creating & marketing the planet's most influential artists... after all, we’ve been doing so for 100+ years. By leveraging Universal Music’s world-class tools, we create Cultural Capital for Australian brands, turning fan love into brand love. We do it by harnessing unparalleled streaming data & bold creative strategy. We then amplify leveraging a deep understanding of how music fans engage with media.
What we offer.
We create bespoke solutions for brands to build their Cultural Capital. Nothing is impossible, we get excited by pushing boundaries and offering brands original solutions.
Brand Music Platforms & Strategy.
Music Campaigns.
Brand Experiences.
Live Music Events.
Music Video Creation & Integration.
Branded Content.
Ambassadors & Influencers.
Product Creation & Merch.
How we do it.
Marketing the world’s biggest artists requires tools, data and a century of know how. We have developed the same strategies for brands chasing similar cultural & consumer relevance.

Creating the 'Koolest' music & gaming collaboration
EA.
Role: Strategy / Creative / Talent / Media
New

Launching a brand by creating an anthem for the lockdown era.
Klarna.
Role: Strategy / Creative / Talent / Media / Production

Uncovering artists like never before during the new normal.
OPPO.
Role: Strategy / Creative / Talent / Media / Production

Challenging Spotify fans to play by their own rules.
Powerball.
Role: Strategy / Creative / Talent / Media / Production

Giving the future of Aussie music their time to shine.
Wrigley's Extra.
Role: Insights / Creative / Talent / Production

A music platform rewarding those brave enough to drop everything.
KFC.
Role: Strategy / Creative / Talent / Production

Backing Australian music to the sum of $1,000,000.
American Express.
Role: Strategy / Creative / Talent / Production
Creating the world's first user generated lyric video.
Adobe.
Role: Strategy / Creative / Talent / Media / Production

Showcasing the names of tomorrow by stripping them to their core ingredients.
Jack Daniels.
Role: Strategy / Creative / Talent / Media / Production
The Feed.
Work from around the globe.
With 60+ offices around the world, BRING is part of the planet's biggest music & brands network. Here is just some of the work recently created.
The Weeknd
Mercedes
Pop sensation The Weeknd partnered with Mercedes in serious style to unleash their new electric SUV range.
Taylor Swift Lenovo
To launch her new album, 'Lover' we created a launch event in the City of Love, Paris that allowed fans to share messages on stage.