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Reimagining one of Australia's greatest albums

Project: Rekicked  //  Client: Optus
 

30 years ago, INXS released their seminal album, an album that would reverberate around the world. But many people today were simply not around to experience it. That’s why Rekicked was born, a celebration of one of Australia’s most iconic albums, aimed at a generation brought up on streaming, not Walkmans.

Four incredible talent.

Four unique interpretations.

We worked with four incredibly talented individuals to reinterpret the albums most legendary songs in their own way. The campaign became a content series online and an incredible live event to celebrate the band in Sydney.

30 years ago, INXS released their seminal album, an album that would reverberate around the world. But many people today were simply not around to experience it. That’s why Rekicked was born, a celebration of one of Australia’s most iconic albums, aimed at a generation brought up on streaming, not Walkmans.

The Results

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